In honor of the 20th anniversary of Illmatic, Nas recently introduced an online generator that lets fans put their own baby pictures on the cover of the album to remake the artwork. Twitter and Instagram users enjoyed going through their throwback pics to show Nas their version of the cover, but Complex, decided to throw some of our favorite internet celebrities on the cover for an even more humorous alternative. Chloe, TerRio, & Lil Meatball (the “YEET” kid) are a few of the faces that showed up on the recreated covers.



Unyforme Spring/Summer Delivery 2 Lookbook

New York-based street wear label unyforme presents a second bunch of releases from its Spring/Summer 2014 collection with a new lookbook. The primary focus is on three key elements — Jungle, Bergen and Hudson — the collection reflects the brand’s commitment to a comfortable streetwear aesthetic.

The Jungle pattern is a unique interpretation of a classic cheetah print, and is featured on a cotton poplin button down, the Jones sweatpants and a windbreaker. Hudson, the brand’s popular light camo motif, is back again and appears on both a nylon jacket and long sleeve button-down. Lastly, the Bergen mesh incorporates an athletic element into the collection and appears as a cut-and-sew top and lightweight jacket.



Jay Z’s “Made in America” Documentary To Drop In May

In 2012, Jay Z founded his Made in America festival in Philadelphia - an annual festival in conjunction with Budweiser that showcases acts from hip-hop, pop, R&B and EDM. Directed by Ron Howard and produced by Hov himself, Jay Z Presents: Made in America first aired on Showtime last October and will soon be available on DVD. Launching this May, the documentary will take fans on a behind-the-scenes tour of the two-day long festival, with interviews and live footage from the likes of Janelle Monae, Odd Future, Mike Snow, Pearl Jam, Run-D.M.C., Santigold, Jill Scott, Kanye West, Rita Ora and many more. 



Prada Lets Shoe Lovers Build Their Dream Heels

Prada’s brand new ‘Made To Order Décolleté’ collection is perfect for the shoe fanatic that is always wishing that a shoe came in a different color, material, height, etc. At the Sloane Street store in London, Prada gave customers 48 hours to choose from 9 different models, materials, heel heights, and colors, and their personal creations will then be hand made by the footwear handymen. Customers can also add their initials on the bottom of the shoe under the Prada logo! With any luck, this brilliant creation will be brought to the states, considering it is currently only available in UK for now. 

The customizable shoes start at $825, said to be ready after about a month of ordering.



With the World Cup approaching quickly, people all over the world are anticipating football. In Pepsi’s groundbreaking new interactive video ‘Now Is What You Make It’, they also integrated the football aspect.

The video unites football and music in a “choose-your-own-adventure” video. It begins with digital beat star Stony walking through the streets of Rio creating a song. He runs into pop singer Janelle Monáe and the 2014 Pepsi MAX all-star football lineup, who all add a different take to the song.

Just like Stony gets help from the football heroes, the viewer can change the story with the click of their mouse. The cursor changes at 11 points during the two minute video, allowing opportunities for viewers to unlock additional scenes had in 30 and 60 second spots, equating a potential four more minutes of film.The video was directed by Jordan Fish and has a scope and scale that is larger than has ever been attempted in an integrated campaign, raising the interactive experience to the same level as a high-quality broadcast. 

The release of the video has unleashed a new era of branded content- dynamic filmmaking with companies collaborating to create innovative audience experiences. 

Source: psfk



What happens when you mix some classic art with social media age symbols? Nastya Nudnik, from Kiev, Ukraine, finds out! Usually an illustrator, Nudnik’s four-part project, ‘Emoji Nation’, is featured on Behance. Check out the photos below!



VANQUISH has teamed up with Casio G-Shock to create a blacked-out version of the DW-5600E-1 watch to celebrate its 10th anniversary. The collaborative model features an all-black strap, case and bezel with bold white text. The display is a reverse LCD with white numerals set against a black background. Small co-branding on the face and caseback complete this VANQUISH collaboration. Look for the watch at VANQUISH locations starting this week on April 2.



Google Glass has recently created the most thorough eyewear probably ever, but it definitely isn’t the most stylish. The billion-dollar search engine company is looking to change this aspect as it teams up with Luxottica. Though the Italian eyewear company may not sound familiar, it is extremely dominant in the eyewear industry, owning Oakley and Ray Ban, just to name a few.

Considering the immeasurable amounts of money Google has head for years, why Google didn’t partner with the largest eyewear company in the world in the first place may be beyond anyone. Luxottica CEO Andrea Guerra told The Wall Street Journal that Oakley and Ray-Ban designers have been working with Google designers to create new eyewear that uses Glass technology. The idea of the collaboration will hopefully influence people to want to wear these computers on their face due to their impeccable capabilities, and stylish look. 



Courtesy of the “urban exploring group” the LTV Squad, we get a rare look inside the 5 Pointz complex. The team recently made their way inside to take photos of the empty hallways and deteriorating stairwells, as well as the surprisingly “clean” areas that were discovered.

Though the exterior of the building has ultimately been washed away completely, many areas of the building appeared somewhat clean due to other businesses that were operating out of the space. "The entire complex was big enough that 10 people could be exploring in teams of 2 and not run into each other for hours," writes LTV Squad member, Control. 

The LTV Squad website has many more photos you can check out, and to learn more about the history of the building itself. 



Pharrell Williams to Provide Keynote at the AIA 2014 National Convention

With Grammys and Oscars already under is belt, Pharrell Williams will stop at anything. Williams has now decided to infiltrate the world of architecture as well. This quadruple threat has been announced as this year’s keynote speaker at the AIA 2014 National Convention in Chicago this summer. 



Along with his mesmerizing voice, The Weeknd has set out to find another way to please females all over the world with the recent launch of his women’s apparel, a part of his Official Issue XO Collection which includes leggings, crop tops, and girl cut tees. But he didn’t leave out the guys. His collection will also include pieces for men with the same designs used on long sleeves and tshirts. 

The items are now available on The Weeknd website.



ASOS and Nike have teamed up to celebrate 27 years of the sports brand’s Air Max trainer by hosting the first shoppable Google+ Hangout.

On 26 March, or “Air Max Day,” users can both watch and shop from the Google Display Network, a platform which allows brands to place ads on websites that are relevant to consumers.

The Hangout will be hosted by Rebecca Dudley, MTV freelance stylist Natasha Wray and ASOS fashion editor Zeba Lowe, who will offer styling tips for wearing the Air Max.

A ‘spy cam’ will also be placed at ASOS’s headquarters and will focus on the different ways that ASOS staff and models wear rare Nike Air Max from their archive.

ASOS will also support the day through a series of promotions and competitions on all of its social channels including Instagram, Facebook and Twitter.



(Photos) Opening Ceremony x René Magritte

New York fashion retailer Open Ceremony has made some serious noise with its high profile collaborations - Opening Ceremony x Chloe Sevigny, Opening Ceremony x The Muppets, but its latest collabo finds them creating with a clothing line with Rene Magritte, the surreal artist who died in 1976.

The line, simly named Opening Ceremony & Magritte, features pieces featuring some of the artists most iconic paintings. Opening Ceremony takes on a different country to highlight every year, and 2014 is Belgium, which is perfectly fitting considering the surreal artist, Margitte, was Belgian.

Opening Ceremony stated on their blog: 

The range takes twelve of Magritte’s iconic paintings and translates them directly into fashion; it continues the poetic and humorous nature of the artist’s original work, and continues a theme that Magritte was most interested in: extreme juxtapositions between combinations of objects, and the ordinary versus the abstract.”



PONY Hosts Listening Session For Sean C & LV’s ‘LOUD DREAMS Vol. 1’

Last week, PONY hosted the listening session for LOUD Dreams Vol. 1 at Daddy’s House studios in NYC. Presented by Play Cloths, the album features production by Sean C & LV with original tracks by Pusha T, Bun B, Busta Rhymes, Fabolous, Jadakiss, Prodigy, Styles P, Devin The Dude, Asher Roth, A$AP Ferg, A$AP 12vy, Smoke Dza, Big K.R.I.T., Dom Kennedy and more. Download HERE!



The anticipated Spring 2014 collection for Pusha T’s Play Cloth’s line is finally here. The second delivery from the brand features 3 capsules: Recess, Romans, and O.G. (seasonally themed “Quilted”). The consistent style esthetics of the brand is retained in each of the capsules.

The Recess capsule, which usually maintains the traditional elements of PC, heavily featured some unconventional printed pieces this time around. The detailed and abstract floral and vulture patterns are seen in the Devils Thorn Hoodie, Talons Hoodie and Razor jersey.

Romans-inspired prints modernized with the traditional elements of Play Cloths are found in the Romans capsule. Several pieces feature printed jacquard knits and Roman numerals paying tribute to the year 1977, which is Pusha T’s birth year.

O.G. is unconventionally inspired with this quilted collective. With a mixture of elegance and street, many pieces incorporate muted color-palettes against hoodies and jerseys.