Co-Founders Of Saturdays Surf NYC Discuss The Brand, Their Creative Process & More
Selling beach culture in an metropolitan city seemed like a far-fetched idea, but it’s worked well for NYC-based brand Saturdays Surf NYC that includes a line, a magazine and a coffee shop. So how do they do it? The brand’s founders Colin Tunstall, Morgan Collett and Josh Rosen spoke to Hypebeast about their creative process, the future of the brand and more.
On the creative process:
Colin Tunstall: The creative process has always been organic. Most of our ideas come from things we naturally take interest in, and then we try and mold them into something that makes sense for our brand. We find inspiration everywhere: on the walls of an art gallery, out our office window in Tribeca, on a surfboard, or while biking down the streets of New York or elsewhere. We keep our eyes open and see what captures our attention.
Expanding to Japan:
Josh Rosen: We’re fortunate enough to have two Saturdays retail locations in Japan, one in Tokyo and the other in Kobe. Since the day we opened our first store in New York, the Japanese market really embraced our brand and vision. We found that the culture and vibe of Japan mirrors New York in a lot of ways, such as proximity to the beach, interest in art, design and music, among other things. Both cities were natural fits for international expansion, and while the stores bear the signature Saturdays aesthetic, each store has its own distinctive feel.
Josh Rosen: Right now, we’re focusing on expanding and perfecting our ready-to-wear collections. Our Holiday 2013 collection hits stores this month and our Spring 2014 collection will arrive in January. Each season we’ve tried to integrate new items, so we’re constantly brainstorming new ideas and keeping an open dialogue within the office. We’ll also be releasing the third issue of Saturdays NYC Magazine in January.
Read the full interview over at Hypebeast.